Melbourne

J & Company jeans with rhinestone and other experimental details from LA, of course. Prices start at $254, from Lawton Knows Ruby, 21 Carlisle Street St Kilda. Tel: 9593 8888.

It seems innocent enough. A bit of bleaching here … a little distressing there. It’s all a bit of fun, right? Every year millions of pairs of innocent denim jeans are subjected to careless experiments. Experiments that are not only cruel to the denim, but also potentially harmful to our eyes. We need to stand together and say NO to denim experiments – even if they think they are cute and come in booty-flaunting styles.

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